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Ways You Can Make a Difference


Kinder fashion starts with you!

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Woman wearing ethical fashion standing next to a cow

Do You Know How to Wear it Kind?


Find out which steps you can take as a consumer

Here
Wool grower in a flock of non-mulesed pheep

Change the Fashion Industry


Learn how to be an advocate for ethical fashion and the animals it affects

Learn more

Take Action

Together we are making a difference

We are creating a kinder world for animals. We are moving the world to #WearItKind! 

People are taking action, speaking out and choosing to Wear it Kind and it鈥檚 never been easier, with more designers than ever now committed to getting it right!  

Here鈥檚 what you can do to make animal-friendly fashion the only kind of fashion! 

Take a Stand 

Join thousands of people across the world who are already discovering longer lasting, stylish clothes that are positive for animals, people, and the environment.

Lamb

End live lamb cutting (mulesing) in Australia

Fur

Call on all countries to ban fur farms

Girl with long blond and pink hair

Animal-friendly fashion starts with you!

Learn How to Wear it Kind

Calf

Use our Wear it Kind shopping guide

Make more compassionate choices as a consumer

here
Meriono sheep in a field in Germany

Check out our Knitting Kind Guide

Ethical wool yarn and alternatives

Here
Good on you app founder

Choose fashion that is gentle on animals, people, and the planet

Be an Advocate Within the Industry

Merino sheep in a flock

Sign the Brand Letter of Intent

Join the other textile brands that are calling for a mulesing-free wool industry

Here
Red fox

FOUR PAWS supports the Fur Free Retailer program and its mandate to help you find guaranteed fur-free fashion

Stack of wool knit sweaters

Learn more about ethical wool, important certifications to look for, and wool alternatives 

FIND OUT MORE

LambHow to Wear it Kind
Silver foxIndustry Information
Woman wearing a hat

KINDER FASHION STARTS WITH YOU!


Wear your values. Wear it Kind. 

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